Essay on Advertising for Online Businesses - 1478 Words

Advertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity. However promotion is crucial, not only to increase traffic. A basic principle is: if people do not know you, they can not buy anything from you. With the incredible increase in the number of existing websites, it is likely that you may not be noticed. The internet not only gives you the opportunity to†¦show more content†¦In short, I consider offline advertising as communicating through the mass media that is to say TV (local, national†¦), radio (local, national), print (local, national newspapers, directories, magazines†¦) outdoors (billboards, bus shelter†¦) and cinema. These are known as ‘above the line’ advertising. According to me, direct response[1](without the use of the internet off course) could be included in the above definition as it utilises some of the components of mass media. The primary reason why a company should combine online and offline advertising is because of the general advantages these two methods provide. Online advertising enables to one to target an audience with accuracy, and enables efficient focus on specific segments. With this method, a company can track how the different users interact with a brand and in what they are interested. The different ads on the web can be quickly delivered and are really flexible with few additional costs and is easily accessible anytime. Online advertising also enables interactivity. The users can quickly and easily have information about the products, its benefits and characteristics, simply by clicking on a link. Finally, this method is quick, inexpensive and sometimes free as in the case of submitting articles to some websites which enables efficient time and resourcesShow MoreRelatedRelated Local and Foreign Literature and study1400 Words   |  6 PagesLocal Literature An article from The Philippine Star dated August 7, 2012 by Louella D. Desiderio entitled â€Å"Businesses urged to use Internet to push products†. It shows that businesses are advised to use the Internet for promoting their products and services as more consumers are going online to research before making purchases. 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