Mucha Is a Powerful Executive Essay - 563 Words

Mary Doe is the Vice President, Chief Communications Officer, responsible for global communications at The Walt Disney Company, which includes acting as chief spokesperson and overseeing communication strategy and media relations for the company, its business segments and its philanthropic and environmental initiatives. Prior to join The Walt Disney, Mary Doe served as a communications director to the New York State Governor George Pataki and for the United States Senator Alfonse D’Amato. A member of the Arthur Page Society and The Seminar, in 2012 Ms. Mary Doe received the prestigious Matrix Award from New York Women in Communications, Inc. Also, named as one of the 100 Most Important In-House Communicators in the World by The Holmes†¦show more content†¦Under her directions, all executives were pushed to challenge all-comers and scrapped the posture in which queries were often dismissed with a flat â€Å"no comment† response. She was quick on unleashing her â€Å"inner pit bull† on critics and reporters ((Disney Case Study – Corporate Spokesperson, â€Å"2004, Running Disney’s Word Machine,† Page 9). She even went against the proxy advisor glass, Lewis Co by publicly stating it as â€Å"an upstart company that is trying to grab publicity.† She is tough even with the top management at Disney and known for difficult relationship with Fred Dicker, a New York Post Editor who described her as the â€Å"Jack Kevorkian of Public Information.†(Disney Case Study – Corporate Spokesperson, â€Å"2004, Running Disney’s Word Machine,† Page 10.) No doubt she is a successful professional and a powerful woman who has created some enemies along the way such as the journalist who may not have adored Mary Doe throughout the way. In my opinion, her approach is effective to keep Disney out of negative publicity as Disney is still considered as the best-known companies in the world. Her experience has saved the company during crisis management and has helped theShow MoreRelatedDisney Company s Operations And Board Of Directors3617 Words   |  15 Pagesbillion (Mucha Singer, 2013). In 2013, this segment comprised approximately 45% of revenues and 64% of income. In fiscal years 2014 and 2013, revenues and income for the Media Networks segment increased 4% and 7%, respectively (Mucha Singer, 2014). Additionally, according to the first quarter segment operating results for fiscal 2015 and 2014, the data illustrate that the Media Networks revenues for the quarter increased 11% to around $5.9 billion and income increased 3% to $1.5 b illion (Mucha SingerRead MoreWho Made Rizal Our Foremost National Hero, and Why?5235 Words   |  21 Pagessocieties, trade names that bear his name; in the number of persons, both Filipinos foreigners, who were named Rizal or Rizalina because of their parents’ admiration for the Great Malayan; in the number of laws, Executive Orders Proclamations of the Chief Executive, bulletins, memoranda, circulars of both the bureaus of public private schools. Who is the Filipino writer thinker whose teachings noble thoughts have been frequently invoked quoted by authors public speakersRead MoreMarketing Management130471 Words   |  522 Pagesacquiring control over the levels of state power. Property no more rules, even indirectly, these days. Nor does labour in the †peasant and workers† states. It is the â€Å"knowledge† group comprising not only politicians and bureaucrats but also business executives, company directors, factory mangers, scientists eng ineers, technocrats, bankers, journalists, intellectuals lawyers, doctors, teachers and many other belonging to liberal profession and â€Å"services† sector, that does so. That group or class constitutes